Hello again! It has been several months since my last update and It feels good to be ‘back on the blog.”  This weekend I attended my very first Podcamp after missing the previous sessions hosted in: New York, Boston and even Toronto. 

As a newcomer to the social media scene, I’m realizing the importance of networking and becoming involved in such a small yet powerful community. When I heard Podcamp will be hosted in my favorite city (as well as my birthplace) Montreal, QC, I knew this was an event I could not miss…not to mention this was a good excuse to visit family and friends.

Saturday morning began with the registration which included a continental breakfast spread . After receiving my t-shirt and button and greeting several former classmates from the PR/Corp.Comm program at Centennial College, I grabbed a coffee and crossiant then proceeded to the sessions.

To summarize what I learned:

1) Bloggers are becoming more influential and thus PR consultants need them.

- More people are on line and more transactions are being made so to dismiss the importance of bloggers would be foolish.

2) PR consultants should treat bloggers as they would treat journalists (KNOW the blog…do your homework, nothing is more annoying than receiving long pitches that are unrelated to the blog.

3) Bloggers do have a code of ethics–although there are no distinct rules, influential bloggers are not willing to compromise their integrity.

4) The music industry is changing–it is up to us to adapt to these changes. Contrary to many beliefs, the music industry is healthier than ever. People are more engaged in music because of it’s availability.

5) The social media influence is large…but the community is small…Get involved!– It could be the difference between ordinary outreach and extraordinary results!

PodCamp Montreal was a success thanks to the sponsors, volunteers, participants and presenters. Thank you for a wonderful experience.

Å bien-tot!