In the latest issue of Marketing Magazine, Bonin Bough, executive VP of social media for Weber Shandwick, talks about their partnership with Radian6. Several advertising and PR professionals are adapting this latest social media monitoring software.
Social media has exploded within only a few years, and it has become almost obligatory for the survival of PR professionals to be immersed into this phenomenon. When most people hear social media, they immediately associate the term with social networking sites such as: Facebook, MySpace and LinkedIn. While these are important platforms for maintaining an on-line reputation (good or bad), blogging, microblogging, video sharing and discussion forms are also part of the on-line social media mix. With new forms of communication and advertising there still exists clutter. Fortunately through effective monitoring we are able to minimize clutter. This is where Radian6 comes into play.
The process is quite simple: the user sets up keywords for their topics which could include brand names, companies, campaigns, industry leaders etc. and basically anything he or she wishes to monitor. Radian6’s user-friendly web dashboard allows topics to be quickly setup for monitoring, queries and analysis. Use it to uncover seemingly hidden issues and trends that could affect strategic directions for clients. Easily share analysis with clients and others to support your recommendations and proposals.
For advertising and PR professionals this is a time-saving and efficient tool since there is no need to manually monitor and analyze social media. According to Bonin Bough, Radian6 is similar to all the boxes of magazines and media publications that PR professionals immerse themselves in. Radian6 allows professionals to go through these new forms of communication and helps them understand the importance of what they are reading and who is writing these publications. The user-friendly widgets and dashboard applications provides quick, accessible, relevant and specific information.
The result is an increase in revenue and productivity, increased proficiency in serving your client’s needs and it sets your company apart from the competition. Radian6 provided access to popular and influential social media leaders. Since social media has such an impact on advertising and PR, utilizing a monitoring tool such as Radian6 will create opportunities for growth and client satisfaction. In an industry where clients are highly prioritized, this is one of many tools for success.
Since Weber Shandwick (one of the world’s leading global PR firms) partnered with Radian6, I can predict that many other companies will follow suit. If you consider yourself a leader in the communications and social media profession, it would behoove you to familiarize yourself with the latest social media monitoring tools.
For those who are familiar with Radian6…what do you think?
